01 / SATURATION
Engineered For Year Ten
Color choice starts with how pigment ages — not how it photographs fresh. Every palette is considered against skin tone, placement, healing, sun exposure, and long-term readability.
Soho NYC · By Appointment Only
New York's Color Tattoo Artist.
Most color tattoos fade. Luis Farrera's don't. Working from a private Soho studio — one client per day, by appointment only — he creates custom color work, realism, sleeves, and large-scale pieces built around saturation, skin tone, composition, and longevity.
★★★★★
5.0
47 Verified Reviews
•
500+ Color Pieces
•
14+ Years
Private Studio
Soho NYC
One Client / Day
Soho NYC
One Client / Day
The Standard
Color Shouldn't Fade Like A Memory.
Built for year ten, not day one.After 14 years and 500+ custom pieces, every tattoo starts with the same question: how will it live on the body years from now?
02 / COMPOSITION
Designed Around The Body
Luis' industrial design background shows up in balance, negative space, movement, and scale. The goal is not to place an image on skin. It is to build an image that belongs there.
03 / PROCESS
One Client Per Day
Private Soho studio, appointment-only, single-client schedule. No rushed chair turnover. Consultation, stencil, breaks, and execution get the time the piece actually needs.
Selected Color Work
The Portfolio
Custom · NYC · 2024–2026
Luis Farrera
Private Studio · Soho
“There is a difference between getting a tattoo and commissioning a piece that belongs to you.”
In Motion
Studio Reels
Fresh work, process, healed color, and the pace of a private one-client-per-day studio. Scroll the rail and let the work speak for itself.
Caracas → Miami → New York City
The Artist
Luis Farrera
Caracas, 2005. Seventeen years old, winning graffiti competitions while studying industrial design. That street-to-studio pipeline is still the blueprint: color with intention, composition with structure. A decade in Miami sharpened the palette. New York became home in 2020.
14+
Years Refining Color
500+
Custom Pieces
5.0
Google Rating
1
Client Per Day
Verified Clients
What Clients Say
★★★★★
“Luis was great in communicating with me. He was kind, patient, and created a great piece for me.”
★★★★★
“I loved every moment I spent there. Super calm atmosphere, super professional, and I was very happy with the experience.”
★★★★★
“Amazing artist and makes you feel comfortable and at ease while taking time to hear your ideas.”
★★★★★
“Luis Farrera is an extremely talented tattoo artist and delivered work that felt worth the wait.”
Before You Book
Your Idea Starts The Process.
Send the concept, references, placement, approximate size, and clear photos of the area. If the project fits Luis' style and schedule, the booking team will guide you through consultation, deposit, and session planning.
132 Crosby St, 4th floor, New York, NY 10012 — inside Hustle Butter in Soho, Manhattan. Private and appointment-only.
Custom color tattoos, color realism, sleeves, and large-scale pieces. Every tattoo is developed around your concept, references, anatomy, and placement.
Send your idea through the booking form with reference images, placement, approximate size, and photos of the area to be tattooed. The booking team follows up with next steps.
Sessions vary with size and detail. Large projects may require multiple sessions. The studio works with one client per day so the tattoo is not rushed.
Yes. Luis works with local, out-of-state, and international clients traveling to New York for their sessions.
The Studio
Hustle Butter Tattoo Art Gallery
Private studio in Soho, Manhattan. Local clients, traveling collectors, and out-of-state commissions — all by appointment only.
132 Crosby St, 4th Floor
New York, NY 10012
Color Forever
Your Idea · Luis' Process
Start With Your Tattoo Idea.
Send us your idea, references, placement, and approximate size. The booking team will review the project and help you understand pricing, availability, and the next steps.
Get My Price Estimate ↗