One-of-one originals
Your references guide the conversation. Luis creates an original composition around your story, anatomy, size and placement. Existing tattoos are never simply copied.
CustomRealismTattooingSoho NYC
Color · Black & Gray · Portraits · Sleeves
One-of-one tattoos. A private studio. One client per day. Your idea, designed around you.
October is fully booked. November dates are now open.
5.0 rated47 reviewsPrivate studio, Soho NYC
November 2026
Pick Your Date.
October is fully booked.
Several November dates are open. Choose one and send your idea. Alex will confirm the date once your 50% deposit is in.
Dates are held only after the deposit is received and may fill before then.
The Standard
Art Made To Live On Skin.
Built for year ten, not just day one.
Every piece begins with a question: how do we create something original that belongs on your body?
Color and black and gray
From saturated color realism to high-contrast black-and-gray portraits and large-scale compositions, every detail is developed to work naturally with the body.
One client per day
No rushed appointments or crowded schedule. Luis dedicates his day to your concept, design, stencil and tattoo session.
Designed beyond the first day
Color, contrast, skin tone and scale matter. Luis designs with long-term readability in mind, while recognizing that all tattoos naturally change with time and care.
Selected Work
The Portfolio
Color · Black & Gray · Custom Art
Have an idea inspired by Luis’s work?
Pick a date
Private Studio · Soho NYC
“There is a difference between getting a tattoo and commissioning a piece that belongs to you.”
In Motion
Studio Reels
Real tattoo projects, process videos and a closer look inside Luis’s private New York City studio.
Caracas → Miami → New York CityMeet The Artist
Luis Farrera
From graffiti competitions in Caracas to an industrial design background, years refining his technique in Miami, and a private studio in New York City, Luis’s artistic journey has always centered on composition, precision and creativity.
Today he specializes in custom realism tattooing, including color, black and gray, portraits, sleeves and meaningful one-of-one commissions.
14+Years of experience
500+Custom pieces
5.0Google rating
1Client per day
Client Experiences
What Clients Say
★★★★★
“Luis was great in communicating with me. He was kind, patient, and created a great piece for me.”
★★★★★
“I loved every moment I spent there. Super calm atmosphere, super professional, and I was very happy with the experience.”
★★★★★
“Amazing artist and makes you feel comfortable and at ease while taking time to hear your ideas.”
★★★★★
“Luis Farrera is an extremely talented tattoo artist and delivered work that felt worth the wait.”
Your Tattoo Journey
From Idea To Artwork.
Your tattoo begins with a conversation. Alex, Luis’s booking manager, will help you understand whether your project fits Luis’s style, the estimated investment, and which sessions are available.
- 1Share your idea
Tell us your concept, placement, approximate size and color preference. Include reference photos.
- 2Alex reviews your inquiry
You’ll hear from our booking team with project guidance, pricing and availability.
- 3Choose your session date
Select an open date from the calendar above.
- 4Secure your appointment
A 50% deposit reserves your session. The remaining balance is due at your appointment.
- 5Create your one-of-one tattoo
Arrive at the studio and work through your custom design with Luis before the tattoo begins.
Frequently Asked Questions
Where is the studio?
132 Crosby Street, 4th Floor, New York, NY 10012, inside Hustle Butter Tattoo Art Gallery. All visits are appointment-only.
Do you copy other tattoos?
No. References help communicate your idea, but every finished tattoo is an original composition designed specifically for you.
When is the design created?
Luis works through your design with you on the day of the appointment. The consultation, design and stencil are part of the session. Pre-sent stencils are not provided.
How long is a full-day session?
Appointments typically begin at 11:00 AM and may continue into the evening. Design, stencil placement and breaks are part of the scheduled day.
Do you accept cover-ups?
Selective cover-ups may be considered after reviewing your existing tattoo. Cover-ups often require a much larger design with darker areas, and not all projects are suitable.
Do you offer payment options?
Yes. Klarna and Affirm may be available, subject to approval. Card and invoice payments may have an additional processing fee. Ask Alex for details.
How many sessions will I need?
It depends on size, placement, detail and complexity. Full sleeves and larger projects typically require multiple sessions. Alex can help with an initial estimate.
Visit The Studio
Hustle Butter Tattoo Art Gallery
A private tattooing experience in the heart of Soho, Manhattan. Local, out-of-state and international clients are welcome by appointment.
132 Crosby St, 4th Floor
New York, NY 10012
Your Next Tattoo Starts Here
November Is Now Booking.
October is fully booked. Tell us about the tattoo you’ve been imagining and let us help bring it to life.
Pick my date